The increasing use of mobile technology should not be interpreted as the end of website development because there are notable changes in this industry. Every year comes with new technology and trends to better improve the usability and functionality of websites.
Businesses have to keep up with the change in technology so that they can stay relevant in this digital era. It is important to know that most of the new technologies in website development are related to improving the experience of viewing websites on mobile phones.
Here are some of the top 2020 web development trends you need to consider for your business
1. Modular Design
The theory behind this trend in website development is best understood if you consider how LEGO plastic construction toys or Russian nesting dolls work. Modular designs come with blocks that fit on each other and can be used to build solid structures.
The system is divided into independent parts (modules) that have standard interfaces. This design thinking applies to any product that can be repaired, upgraded, and customized including websites. The main idea is to ensure that each piece can interlock with the other; how to use them will depend on the creativity of the developer.
Modular design is for the idea of reuse and incremental changes or upgrades. It promotes the culture of do-it-yourself customization. This design thinking solves the problem where businesses spend a lot of money to replace an entire website for the sake of adopting a new trend. It is about time that businesses stopped using restrictive templates, which have commercial advantages for web designers.
The modular design has found application in designing content blocks in websites for displaying different types of information. With a flexible interface, you can achieve what you want faster, and without spending a lot.
2. Responsive Design
According to the Statista, in the fourth quarter of 2019, the percentage of global website traffic generated by mobile devices (excluding tablets) was 52.6%. Mobile usage has been growing steadily which shows that there is a need to optimize websites for mobile user experience.
The best way to increase more web traffic through mobile users is by using responsive design. This design thinking not only improves user experience, but it also improves the ranking of your website’s mobile version through Google’s mobile-first indexing.
Therefore, website owners need to ensure that they have a responsive or dynamic serving site where the primary content and markup are equivalent across all devices, mobile, and desktop.
3. Artificial Intelligence (AI) and Machine Learning
Robots are now controlling the internet world making it easy for humans to take a break and do other less repetitive tasks. The design and use of artificial intelligence (AI) in website platforms have brought great developments in the design industry.
AI and machine learning are the future of customer support and security. More websites have adopted the use of chatbots to offer customer services via Live Chat. Nearly half of the customers that use Live chat communication have no problem talking to bots; most of which are not aware they are talking with one.
AI and Machine learning have improved the search experience through Voice search optimization. It is now easy to make search queries with voice instead of text. This hands-free user experience works best when one is using the website through mobile phones.
Besides integrating voice search internally on your website, you can choose to integrate it with Siri (iPhone), Cortana (Android), or Alexa and Echo (Amazon) depending on your target operating system. Your visitors can now voice search to find your website and continue using the technology to navigate through your website.
Cybersecurity is now better thanks to Artificial intelligence (AI) and Machine learning. The use of image and face recognition has made it easy to put restrictions on access to sensitive data stored on the website. AI helps in detecting and solving cyber-attacks in real-time.
Predictive analytics through AI helps in analyzing data for use in future decision making. Every business is faced with uncertainty when it comes to predicting the future, but with this technology, you can attempt to determine what to expect and prepare in advance. The information you get from predictive analytics will give your business a competitive advantage in your particular industry.
4. Accelerated Mobile Pages (AMP)
Most websites that rank high in Google and other search engines have a fast loading speed and work smoothly on mobile devices. One way you can make your website content (video, animation, and graphics) load instantaneously across multiple platforms and devices is through Accelerated mobile pages. AMP pages can take up to 0.7 seconds to load which is 30 times faster than non-AMP pages.
Since you do not want to keep your customers waiting, web development Denver companies can help you add AMP to your website strategy.
5. Motion User Interface (UI)
Microsoft, through their study on human attention span, has discovered that the attention rate has fallen from 12 seconds to 8 seconds. These findings show that there is a need for short-form content, especially for mobile phone users, and there is no better way than using motion UI.
You can use captivating animated user interfaces on your website to keep your visitors consistently engaged, but it is done in such a way that it does not distract the user. The idea is to use 3D to bring physicality to the user interface.
Conclusion
These five web development trends are changing how businesses view website development and design. These are what modern organizations use to rank high in search engines and attract more customers. These trends deal with creating the best user experience by reducing the loading speed, improving the UI, use of bots, and design optimization.
In 2020, businesses will have to prioritize mobile experience over desktop when it comes to designing a website. You will get these and more solutions from website development Denver companies or independent developers near you.
About 5280 Software LLC
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