Each year gives rise to different web development trends that seek to make websites more attractive, faster, and better. Web developers are always looking for new ways to add various functionalities to their sites. The appeal of a site comes as a result of following cutting-edge web development solutions.
Webmasters who wish to preserve professional authority may need to avoid some web development trends in 2021. Here are some of the redundant novelties that website development Denver companies or professionals should learn to skip.
Prioritizing Presentation Over Performance.
Most website developers are more interested in creating a first impression than building a website that performs. They need to know that too much focus on the presentation can affect user experience. Therefore, the best way out of this situation is to find a natural balance between presentation and performance. Website developers should, therefore, focus on the core idea of the business.
Intrusive Dynamic Visual Components
This trend takes into account the interest of webmasters to impress readers with heavy visuals such as image carousels, animations, and videos. Some of these compelling dynamic visual components slow down an entire website.
For example, the use of autoplay videos in some sites annoys and disturbs readers. Best practice in website development is to skip intrusive visual components and allow users to determine how and when to consume the content.
Average Page Load Time
One of the common trends you will find in the web development industry is the use of average page load speed. This speed is estimated to be about 10.3 and 22 seconds on desktop and mobile devices, respectively. Studies have shown that visitors are likely to bounce off a website that has a loading time of more than 3 seconds. Neglecting page load time can have a high impact on your conversion rate.
The presence of some heavy design features on your website could be the source of high page load time or slow website speed. You can use website optimization tools to identify web components that slow down your site and make the necessary decisions. To be on the safer side, go slow with adding features on your website.
Branding Styles or Guidelines
Too many website development projects tend to neglect company branding styles or guidelines, which is crucial in every segment of brand promotion and marketing. Serious businesses ensure that the website development process aligns with the branding strategy. Web developers should think about the online visibility of the company when creating webpages. Color tones can be used to emphasis emphasize professional authority.
Annoying Pop-Ups
Shockingly, most websites online use pop-ups which are known to have an average conversion rate of 3.09%. Popups can annoy your readers and easily chase them out of your website. The sites that enjoy a decent conversion rate are the ones that have discovered how to do it right.
The secret to using pop-ups is good timing, a skill most developers are still developing. This feature should be used moderately and only applied where they can make a good difference in the conversion rate. You can also choose to eliminate popups if perfect combination can’t be achieved.
Web Development for Desktop Use
In 2020, developers should stop building websites for desktop use only. Website development projects experiencing tunnel vision tend to neglect facts such as almost 50% of website traffic comes from mobile users and more than 3.2 billion people use mobile devices to access the internet.
If your goal is to avoid search engine penalties in 2021, then you would do better if you optimize your website for mobile use. Use a Mobile-Friendly Test to determine if your website offers a good user experience on mobile devices.
After the introduction of mobile-first indexing, the Google search engine will submit the mobile version of your content for indexing. If you are a platform that is not mobile-friendly, then you will have to deal with low mobile SERP rankings.
Set It (SEO) And Forget It
Some web developers may fail to customize website content to match the expectations of search engine algorithms. The common trend among webmasters is that they conduct a one-time Search engine optimization (SEO) and forget about it.
One example is the use of keyword stuffing which has become obsolete. Applying keyword stuffing in 2021 to manipulate Google SERPs can hurt your reputation and site ranking. You should be smart to know that Google changes its algorithms annually 500 to 600 times. Therefore, it is important to follow the SEO trends in website development to achieve better results.
Obsession with JavaScript Frameworks
Novice web developers are spending too much focus on popular JavaScript frameworks such as Angular, React, and Vue. The new bandwagon offers practical functionalities such as data-binding, accelerated coding, and optimal performance.
Best practices in website development involved learning and cultivating stronger roots in the basic JavaScript. You need to get a firm understanding of the nuts and bolts of JavaScript before you can turn to Frameworks. JavaScript Frameworks can make you marketable but it may not help you out of performance issues and long-term bugs.
Lone Ranger
Most key players in website development are known to trust their guts to preserve their professional reputation. They avoid asking for help when they encounter website development problems and not sure how to solve specific issues. They perceive having trouble with any concept or strategy as a form of weakness.
Webmasters need to know that they can get inspiration and resources from data libraries, key opinion leaders, reliable blogs, and seminars, just to name a few. The idea here is to work smart in solving web development riddles.
Conclusion
It is important to explore new ways of solving problems, but it is equally important to avoid some trends that add more problems to your site. The latest web development initiatives can make or break your business.
Website owners should try as much as possible to identify trends that won’t make a lasting impression on their readers and completely avoid them. The user experience should be at the top of your list of priorities when it comes to website development in 2020.
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If you have an idea for a mobile app, please emails us your full name or company name and we will send you a signed NDA. We send NDAs to all potential clients to guarantee your ideas and documents will be kept in confidence. Once an NDA is in place, feel free to book a free discovery call. You can also fill out our app development questionnaire to share the details of your project before your call. We are the leading firm specializing in building solutions for the web, iphones and other smart devices including IOT. Our company can create a custom solution on a variety of platforms using the most current popular programming languages. Weather it is a cross platform hybrid app or a natively programmed solution, we have you covered with the years of experience our team has!
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