You’ve created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don’t mean it’ll rank. To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content. We see this at a professional SEO services company. There are many search engine optimization companies to choose from; choose one with proven results.
Before we get to know what are the various link building tactics, it is important we know what a link is, it’s importance and finally, the various types it has.
WHAT IS A LINK?
A link (short for hyperlink) is an HTML object that allows you to jump to a new location when you click or tap it. Links are found on almost every webpage and provide a simple means of navigating between pages on the web. However, links can be attached to text, images, or other HTML elements.
Inbound links, also known as backlinks or external links, are HTML hyperlinks that point from one website to another. They’re the currency of the Internet, as they act a lot like real-life reputation. If you went on vacation and asked three people (all completely unrelated to one another) what the best coffee shop in town was, and they all said, “Cuppa Joe on Main Street,” you would feel confident that Cuppa Joe is indeed the best coffee place in town. Links do that for search engines like the Search Engine Optimization company Denver: 5280 Software LLC.
TYPES OF LINKS
When text is used as a hyperlink, it is usually underlined and appears as a different color. There are four types of hyperlinks.
- Text hyperlink – Uses a word or phrase to take visitors to another page, file or document.
- Image hyperlink – Uses an image to take visitors to another page, file or document.
- Bookmark hyperlink – Uses text or an image to take visitors to another part of a web page.
- E-mail hyperlink – Allows visitors to send an e-mail message to the displayed e-mail address.
When adding a text or image hyperlink that moves off your site, have it open in a new window. This allows visitors to easily come back to your site without having to use the back button on their browser. Text or image hyperlinks can also be used to move between pages within a site.
WHY BUILD LINKS?
According to Google’s Andrey Lipattsev, links are one of the three major ranking factors in Google. So, if you want your website’s pages to rank high in search, you will almost certainly need links.
Google’s algorithms are complex and always evolving, but backlinks remain an important factor in how every search engine determines which sites rank for which keywords. Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings.
Link building is important because it is a major factor in how Google ranks web pages. Google notes that: “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”
Imagine that we own a site promoting wind turbine equipment that we sell. We’re competing with another wind turbine equipment manufacturer. One of the ranking factors Google will look at in determining how to rank our respective pages is link popularity.
While the above example provides a general visual understanding of why link building is important, it’s very basic. It omits key factors such as:
- The trust and authority of the linking pages.
- The SEO and content optimization of the respective sites.
- The anchor text of the incoming links
WHAT IS LINK BUILDING?
A Definition. Link building, simply put, is the process of getting other websites to link back to your website.
Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation.
HOW TO BUILD LINKS
There are many tactics and strategies that will help you get links from other websites to your pages. We aim to show you a proven website search engine optimization system. In this chapter, you will learn what these tactics and strategies are, the logic behind them, and how risky it might be to use them.
Conceptually, most link building tactics and strategies fall into one of the following five buckets: Add, Ask, Buy, Earn and Preserve. When it comes to digital marketing services offered by our competitors, we aim to show you the best options to grow you organic SEO traffic.
1. Adding links
If you can go to a website that doesn’t belong to you and manually place your link there, that’s called “adding” a link. The most common tactics that fit into this category are:
- Business directory submissions
- Social profile creation
- Blog commenting
- Posting to forums, communities & Q&A sites
- Creating job search listings
etc.
Building links via those tactics is very easy to do. And for that exact reason, those links tend to have very low value in the eyes of Google (and in some cases can even be flagged as SPAM).
SIDE-NOTE.
While looking for more ways to “add” links to other websites, you might come across tactics that mention “web 2.0s” and “bookmarking sites.” Those things used to work some 15 years ago, but you shouldn’t waste your time on them today.
2. Asking for links
As the name suggests, this is when you reach out to the owner of the website you want a link from and give them a compelling reason to link to you.
That “compelling reason” is absolutely essential for this group of link building tactics. The people you reach out to don’t care about you and your website (unless you’re some sort of celebrity) and thus they have zero incentive to help you out. Our digital marketing services can help you ask for links by sharing great content they can use on their website or social media accounts.
So, before you ask them to link to you, ask yourself: “What’s in it for THEM?”
Here are some of the link building tactics and strategies that fall into this category, along with a briefly defined “compelling reason” that they’re based off:
- Guest blogging — create useful content for their website;
- Skyscraper technique — show them a better resource than the one they’re linking to;
- Link inserts — show them a resource with more information on something they’ve briefly mentioned;
- Ego bait– mention them or their work in your own content in a positive light;
- Testimonials Case studies- give positive feedback about their product or service;
- Link exchanges — offer to link back to them if they agree to link to you;
- Resource page link building- show them a good resource that fits their existing list;
- Broken link building- help them fix a “dead” link on their page;
All these strategies seem quite exciting, right? But as soon as you send your first email request, you’re likely to face the harsh reality—your “compelling reason” isn’t compelling enough.
3. Buying links
Let’s get this straight from the get go: we don’t recommend that you buy links!
At best, you’re likely to waste lots of money on bad links that will have zero impact on your rankings; at worst, you’ll get your website penalized.
However, we would be putting you at a disadvantage if we didn’t disclose the fact that many people in the SEO industry “buy” links in all sorts of ways and manage to get away with it.
4. Earning links
You “earn” links when other people link to the pages on your website without you having to ask them to do so. This obviously doesn’t happen unless you have something truly outstanding that other website owners would genuinely want to mention on their websites.
But people can’t link to things that they don’t know exist. So, no matter how awesome your page is, you’ll need to invest in promoting it. And the more people see your page, the higher the chance that some of them will end up linking to it.
Here are a few tactics and strategies that fall into this category:
- Linkbait (or linkable assets)
- Data studies, infographics, maps, surveys, awards
- Podcasts / interviews / expert roundups
- Content promotion
etc.
Earning links is arguably the easiest and the most effective way to get them.
5. Preserving links
As the name suggests, this final group of tactics is focused around preserving all your hard-earned links. One might argue that reviving your lost links can’t be categorized as “link building.” But as they say, “a dollar saved is a dollar earned.” Our proven website search engine optimization system can build content that will be relevant in the future and keep your hard-earned links.
There are just two ways of preserving links:
- Link reclamation
- Fixing 404 pages that have links
CONCLUSION
For your information, No SEO strategy is complete without link building. While link building is recognized as one of the most difficult and time-consuming SEO tactics, it can help your site rank significantly higher, bring you more traffic and grow your business significantly.
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