Are you an entrepreneur looking to invest in a website for your business? If your answer is Yes, then there is something you need to get right before you make a mistake that might cost you more than your investment.
Building a website based on assumption is the worst mistake you can ever make in the name of generating more revenue for your company. Most of the reason you have for building a website could be true, but those that fall in our list needs to be discussed.
In this article, we’ll debunk some of the common myths and misconceptions about website development Denver companies have come across.
Myth 1: You Can Make Money By Just Building An Attractive Website Alone
If we assume that a website is an empty shop, then you’ll agree with me that it needs to be stocked up for it to gain value. Now, we can go back to your website, and ask you this question, “Does your website add value to the customer?”.
Indeed most companies that run a website do make a lot of money. The Return On Investment (ROI) on websites comes from hard work and additional investment in other services that help increase traffic. Besides web design, you will need a marketing strategy that comprises of factors such as:
- Quality Content and Copy
- Search engine optimization (SEO)
- Strong website domain name
Therefore, an attractive website is not enough to increase your site traffic and on-site conversions.
Myth 2: Having High Website Traffic Means That You Are Making Money
Some websites record up to 5,000 website views in a month, but looking at the conversion rate you will find a very disappointing figure.
Back to the shop analogy, the fact that people are visiting your shop does not mean that they are buying from you. Some are coming to windowshopping while others are busy comparing your price to that of your competitor.
Therefore, the revenue you generate from your website is directly proportional to your on-site conversions. A high conversion rate shows that people are buying your products or services.
Myth 3: Website Development Is A One-Time Investment
Ask any website development Denver service providers, and they will tell you something different. Developing a website is an ongoing process. Your business website is like a mirror reflection of your company, it also needs more work to survive.
You don’t rest after you have finished building your website, it needs to be optimized, updated, and evaluated from time to time. Stagnant water over a long period starts to smell, so does a website that is not up to date.
Leaving your website unattended makes it vulnerable to hacking which is very common on the internet and can compromise the privacy of your visitors. You are very lucky because most agencies offer ongoing maintenance or post-sale services.
Myth 4: A DIY Website Saves Money Big Time
Creating your business website all by yourself is recommendable only if you are a professional developer. There is too much work required in developing a site that generate more revenue. The fact that you know how to build businesses, in reality, does not mean that you can achieve the same results in the internet world.
The best thing about letting a professional developer build your website is that you end up with a product that is appealing and has a great ROI in the long term. You must be a genius to build a website on your own that competes vigorously with leaders in the market.
There is a reason why website development is done as a team. You will need a multidisciplinary team to design your website according to customer demand. If you are looking for integrated online marketing solutions for your business, then look for an agency that assists with content marketing and SEO.
Myth 5: Writing Content For A Business Website Is Easy, Anyone Can Do It!
Many entrepreneurs underestimate the influence that content creation has on the success of your website. This myth only works with writing blogs and websites that do not intend to sell a product or service.
You need to transfer the actual voice of a salesman into your content to compensate for the absence of face to face conversation. Your website design will work as your organization’s image online, so how you present your content is what the customers buy.
It takes time to come up with impressive content. There is a lot of research required to understand the behavior of your target market and the latest trends that your competitors have not fully utilized. Part of the research will include identifying keywords or phrases that are related to your line of business as far as SEO is concerned.
The best indicator of the quality of your content is the bounce rate. Getting a high bounce rate suggests that your content is either not clear, less informative, or not interesting to read.
Myth 6: Website Development Is More About Adding Features
There are popular and emerging features one can use in website development to make an online platform more attractive. What most investors fail to understand is that the more features you add the more distractions you create for your user experience.
As much as feature design is part of website development Denver, you’ll find out that most marketing strategies do not require having all features on your site. Most of the successful organizations that use such online platform solutions are more into simple designs and applying moderation when it comes to feature-based website development.
Bottom Line
The world of website development is constantly evolving. As an entrepreneur, you need to keep up with new trends in the market because what you know today might become a myth in the future. Before you build a website for your business, it is important that you design it based on facts and not assumptions. Any website development Denver company will take you through the best practices.
About 5280 Software LLC
5280 Software LLC, located in Denver, Colorado is one of the leading premier software development companies in the US. Our clients over the year have ranged from small to medium sized business, startups, and even enterprise level clients such as RingCentral. We have developed custom solutions for clients here in Colorado, across the USA, Canada, and Europe. Our team of expert developers deliver flawless ios iphone mobile apps, android mobile apps, websites, and custom software. We can build web apps, cross platform (hybrid) apps, or native apps coded in swift or java for your company.
We have a new offering with a Custom QuickBooks Mobile App. This fully customizable solution can capture data in the field on smartphones and tablets and automatically sync this data to your stand alone intuit QuickBooks desktops or QuickBooks online cloud company file. This flexible, personalized solution has many different integration possibilities. Our integrations with this solution can range from ecommerce, to construction, and any almost any other sector. The key purpose and goal of a Custom QuickBooks mobile app is to steamline your business processes.
Our agency offers custom high-quality solutions that integrate with your existing platforms. We have the tools required for creating and programming iot solutions as well. If you need help with achieving higher search engine placement, contact us today to learn how we can create and customize a Search Engine Optimization (seo) campaign for you. Tied with a proper marketing and SEO stragety, we can make it easier for you to market your products or services online to clients in Denver, the U.S., and even the world.
All projects are based off a clearly defined scope of work. If you need assistance with preparing your scope of work, we offer scope creation services. If you decide to work with us, the cost of this scope creation is applied to your project price. All projects include a development contract with a clearly defined cost, development timeline, payment schedule, and deliverables.
5280 Software LLC is here for entire project life cycle, including post launch support and future updates. We harness innovative technologies and programming languages to deliver solutions to solve complex problems and optimize your business process. Our exceptional, dedicated staff has the expertise to deliver powerful, cutting edge solutions to our clients. From concept to inception we are here for you! 5280 Software LLC will deliver stunning mockups and sketch wireframes for client approval before the development stage begins. Our comprehensive, highly creative strategies are effective in building brands with beautiful, unique designs and ideas. We can also design you a phenomenal logo and help with brand and branding success.
With our knowledge and expertise, we can answer your questions and deliver a solution prefect for your business. We have helped publish many different types of apps for businesses and individuals around the world! If you are just getting started, we can guide you in the steps to build your application and can even recommend some sources for investors. When your app starts to scale, we can assist with updates and pre-launch and post launch marketing consulting. With the proper planning, your app venture can be successful. After your app is launched, we can reduce the time spent learning about analytics by teaching you how to view the metrics of your app’s performance.
If you have an idea you would like to discuss, feel free to email us your full name or company name and we will send you a signed NDA. 5280 Software LLC provides a signed NDA to all of our clients to safeguard any information they may share with us during the discovery phase. Once an NDA is in place, feel free to complete our convenient mobile app development questionnaire and then book a call to discuss your project.
If you are ready to start the process to develop your product, we are here to assist! Don’t put all your eggs in one basket with offshore or nearshore teams, reach out to the best onshore, local development agency: 5280 Software LLC. We have the best assets and dedicated project management to reach your goals with competitive pricing. Be sure to check out our social media pages on YouTube and Twitter to stay abreast of our engaging communications. We have created and built amazing, award winning solutions for clients around the world. Partner with the experts in Denver at 5280 Software LLC to maximize your return on investment and increase your audience. Let us turn your idea into reality!
