According to Statista, the number of online shoppers worldwide in 2020 is estimated to be over 2 billion. It is from this population that you get your target market.
If you are keen on how E-commerce sites operate, you will notice that most of them dedicate an entire page to describe each product in their inventory. Customers rely on the product description to get additional information.
Such information includes:
- Color
- Size
- Quantity limits
- Price variations
- Specification
- Shipping services
- Country of origin
Most website development Denver agencies provide product descriptions and writing services. If you ask professionals what it takes to develop product descriptions, they will tell you that it is not a simple task. There is a lot that goes on in developing product pages and content.
Therefore, your e-commerce product page should provide a presentation of your product and display relevant information that customers want to see. Online merchants aim for a product page that informs the reader and promotes online sales.
Customer-Centric Design
The first step of creating an effective eCommerce product page is to understand the thoughts, desires, and needs of your target audience. This information can be easily obtained from customer feedback (reviews and queries) and quality variables. A good product page and description should be tailored upon the wishes of the customers.
Therefore, you need to first know and understand your target audience. When you provide quality products or services, you do not need to say a lot about them because they speak for themselves. You should design your product page with the customer in mind.
Product Descriptions That Increase Sales
A product description is the marketing copy, text, or content that appears on a product page. Here, you aim to compel the reader to buy by briefly explaining what the product is about and why it’s worth purchasing.
Unique Content
Try as much as possible to avoid the cookie-cutter product description, your copy or text needs to stand out from the pack. You can choose to create the content for your e-commerce product pages on your own, or you can hire website development Denver copywriters to write you a perfect product description. The benefit of hiring professionals is that you get value for your money and a copy that sells.
Sufficient Information
Adding more details to your product description can improve your sales. The more information you provide the easier it is for the buyer to make the purchase. In this case, you need to differentiate between too much and insufficient information.
You will have to describe the unique features and technology of complex products. Aim to add numbers and statistics to your product description to give it a technical outlook. You’ll only know that you have provided sufficient details when there are more purchases and less inquiry.
Sell the Value Not The Product
A good and effective product description should sell both the product and its benefits. You need to tailor your content for the buyer to see value in your solution. The text should put more focus on the benefits of the product. Besides providing a solution, you need to give the buyer a good reason to purchase.
How you present the benefits of your product matters a lot. The information you provide should clear and to the point. You should try as much as possible to avoid using filler words and jargon-free. To help get your message across you can highlight the benefits using the following techniques:
- Bullet Points
- Bold Text
- Colored Text
- Capitalization
Make No Mistakes
Customers are always looking for a reason not to buy your product and they will find it when you fail to proofread your work. Ensure that you do not duplicate content. Go through your work to confirm that your content has no grammar or spelling mistakes and typos.
Most online merchants are fond of using the same information on products that are similar but from the same brand. Google does not like plagiarism and any information that appears to be deceptive. Therefore, it is important to construct individual product pages and unique content for each product. Any signs of content that can mislead the buyer can greatly cost your page ranking on Google’s Search Engine Results Pages (SERP).
Multimedia Product Pages
In the world of digital marketing, you can convey multiple ideas or information about a product by just a single picture. To achieve this, your product page should incorporate other elements of multimedia such as images and videos. The image you use to complement your text should be of high-resolution and matches the product description.
Using a video helps a lot in giving your product a three-dimensional view. You can still achieve 3D views with images capturing different angles of the product. For the best results, you may need the help of a professional photographer and graphics designer. Website development Denver agencies can help you optimize your images with alt tags to achieve the best user experience.
Call-To-Action (CTA)
Shockingly, some customers would like to be ushered to make a purchase. You can assist them by adding a Call-to-Action (CTA) button. A CTA button is the most crucial part of a product page because it helps you close the sale. There are three things that you need to consider when designing for your CTA button, and these are:
- Size
- Color
- Sales copy
You should see the Call-to-Action button as the finish line ribbon of your product page. It should be strategically placed on the page (bottom, side, or hovering) to enhance visibility and provide a fast and easy transition to the purchasing process. Focus on the three elements of CTA buttons and you will make a significant difference to your product page.
Final Thoughts
Generally, coming up with an effective eCommerce product page is not a simple task. As you have seen, it involves hiring professional service providers and working together with customers. Use the information shared in this article to help you create product pages that turn visitors into customers.
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