Marketing your mobile app starts as early as the conceptualization stage of the development process. The mobile app industry offers you a great number of tools that can help you market your app to increase user engagement and revenue. One of the marketing tools you can use to build excitement and engage your users is a Landing page or app-focused website.
In this article we are going to answer the question, “Does Your Mobile App Need A Landing Page?” Before we give you the answer, here are some considerations you need to make when answering this question.
- Source of Information
A Landing page is a great app marketing tool because it can be used before and after launching your app. Pre-launch use of the Landing page is to provide crucial information about the development lifecycle of your app.
- App Development and Story
A landing page builds and shapes the story of your app from the beginning to the end. At the initial stage of the mobile app development cycle, your landing page will act as the main place where your potential users will discover you and get to learn more about your app. You can share your value propositions and how key functions or features solves the user’s problems.
You can use illustrations to show the development process with dates when you reach a milestone in your project. You can use the top section of your Landing page as the initials stage of the app development and as one scroll down they go through the different stages of the project.
- Basic Information
Based on the development stage of your app, you can post different types of information on your landing page. Most developers tend to post basic information about the process and various design and development elements that can be helpful to other developers and potential users.
Some of the information that you can share may include:
- Details on App development progress
- Details on App Methodology
- App graphic design elements- typography, color schemes, iconography, logo, lifestyle images, screenshots, short video promos, and other types of multimedia.
- List of user experience
- Details on App features and functions
- Slogans
- Documentation
- pricing plans
- reviews, user testimonies, and previews
- links – App, articles or press kit
Since your landing page will have a brief definition of important concepts and information, you can use internal linking to direct your readers to your blog section for more details.
You may not have all the information at the beginning of the app development process, so you’ll add them as you continue to build your app. Updating your Landing page keeps it fresh and attractive all the time.
- Expert Advice, Feedback, Inspiration, And User Engagement
The landing page can also be a source of information from the app developer. Through discussions with your subscribers or social media account followers, you can find new ways of approaching various issues that you encounter during the development process. It provides an opportunity to get inspiration from app developers and other app owners.
You can also direct your users to your social media accounts from where you can engage them on a personal level. Adding share buttons on your landing page allows the user to share your content with their networks. Also, linking your content to your alpha or Beta app can provide you relevant information from testers.
By analyzing the landing page analytics, you can get an insight into how visitors are using your page. You should be able to get reliable information on what your readers need to see more on the page. Identify what makes them engage with your landing page
Since you have full control of the content you wish to display on your Landing page, you can also provide your preferred channels of communication. Some readers may wish to send their feedback, comments, suggestions, or views about your app or content on your Landing page.
- Source for Potential App Users
How do you intend to get people to use or test your app? A land page combined with other marketing tools such as an introductory teaser item can help you create a mailing list by providing an email sign-up form.
You can use your mailing list to share some of the high-level information about your app development lifecycle. By sending promo invitation links to your beta or alpha app versions to your mailing list, interested subscribers can join your app testing group.
You can apply search engine optimization on your platform to increase your page traffic. With a download link, you can direct your potential users to the app store. As you optimize your landing page for search engines you should maintain solid, informational content on your site.
How to Build a Landing page or app-focused website
Since Your Landing page is featured in your app’s marketing strategic plan, it should align itself with the mobile app development plan. Before you begin the development stage of your app, you need to do the following:
- Purchase a domain name that reflects your app’s brand name or use your company domain
- Create a website for your app or dedicate an entire page in your existing website
- Structure and design your page the way you wish your story to flow
- Post content
- keep adding information to your landing page
For better results, you may wish to hire a professional to help you achieve a great landing page for your app. You may also be required to use a great number of tools to help you increase user experience on your page and share or obtain important information about or for your app.
Conclusion
Back to the question, does your mobile app need a landing page? Yes, your app needs a great landing page. The app store does not provide enough space to provide all the information that you need your user to know. A landing page for your app will help you share and receive information and attract potential users.
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