Mobile applications need to be named for them to be listed in an App store. You may be asking yourself, how do I come up with a good name for my app? Finding a good name for your app is not an easy task because it involves several considerations one has to make to increase its visibility.
Evoking Imagery and Emotion
The first thing that your potential user sees about your app in the app store is the name and the icon. The two should combine to create an image or emotional appeal which will help in understanding what the app is all about.
You need to create the right impression with the name that you select. Different apps evoke different feelings and this is rooted down to the purpose and target audience of the app. Your app name should create a target emotion that will be shared with the user experience.
Here, you’ll have to brainstorm and dig dipper to come up with words that evoke the type of imagery or emotion you want your users to develop at first sight. Descriptive words are your best bet when you are looking for something that will resonate with your target audience.
The words that your may select may have different meanings, so it is important that you find the one that perfectly matches the image and positive emotion that you wish to evoke. A demographic view is a way to go since people of different life experiences, ages or cultures may have different meanings for one word.
Easy to Recognize
Now that you have the imagery or emotion that you want, you should now come up with a word that can easily tell what the app is all about. In case they miss it with the app name, they should be able to get it from the image on the icon. Your app icon and name complement each other in describing what the product is about at first sight.
Some companies may choose to strategize and apply brand recognition in naming their apps. They will include their existing and well-performing brand name next to the app name to add more power to it. They can also use some of the brand attributes such as the logo or their unique color scheme.
If the name and the icon are not clear, then you have lost your first seven seconds of creating a solid impression. Reflect on your app’s core features to get the best name for your app. Having an app that one can easily recognize what you are offering without visiting the description section is quite remarkable and a major advantage.
Easy to Remember
The current trend in coming up with brand names requires that one should come up with catchy names. The best thing about names that you can easily remember is that you do not struggle much when searching for the app store. For a name to fall in this category it must grab attention and stick in the memory of the potential app user.
Growth Through Optimization
If you are looking to grow your app and rebrand in the future, then naming your app using data is the best way to go. Naming your app for growth requires that you use high traffic keywords as the first part of your app name. The best thing about using keywords is that you will rank high in both website and app search engines.
Here, you have to pick keywords that have high search traffic. The idea here is to create visibility and attract potential users by increasing your app store search ranking. Digital products that appear first on the app store search results have high chances of getting more downloads and views.
Benchmarking for Inspiration
In case you wish to enter a crowded market, it would be smart of you to look at the trends and strategies different app developers are using to beat their competition. Learning from your competition and top products in the app store will give you an idea of how to approach this problem.
You can choose to replicate your competitor’s idea by changing the spelling or adding punctuation marks. For this approach to work, you have to apply more creativity so that your name does not appear too confusingly similar to other apps.
Wrapping Up
Coming up with the best name for your app can give you headaches and sleepless nights. Some experts suggest that what is most important is launching your app because the app name does change with time. You can use the above suggestions to get inspiration and different approaches on how to name your app. Having a good name for your mobile app is important for growth and visibility.
About 5280 Software LLC:
5280 Software LLC, located in Austin, Texas is a premier software development firm. We have worked with a variety of clients over the years. Our expert team of developers have helped small to medium sized businesses, startups, as well as enterprise level clients such as RingCentral. If you are looking to build a mobile app, we can deliver flawless apple ios mobile apps as well as android mobile apps. These apps can be designed for smartphones, ipad and android tablets, wearable such as smart watches, and even smart TVs. The power of a well designed app to gain new customers is key in today’s market. We help execute your app development to perfection. A website is powerful tool for branding and showcasing the products or services you offer. We can build you a WordPress, E-Commerce, or custom coded website at competitive prices.
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