The internet and mobile technology have made it easy for people from all around the world to interact, socialize, and network online. The mobile app innovation has further improved the user experience, such that we can now exchange information with ease.
Organizations are using mobile applications to do business and expand their customer base. A mobile app can be used as a marketing tool or a platform for business transactions. Over the past few years, mobile app development has gone through significant improvements to match the changing needs of the customer.
According to Statista, as of the 4th quarter of 2019, there were over 1.8 million apps in the Apple App Store and more than 2.5 million apps in the Google Play Store. With so many apps in the market, are you solving a new problem or improving?
If you are improving, then there is a lot to consider to stand out from the crowd and get a good response from the users. If you are coming up with a completely new idea for your business then there is also a lot to consider in the development of an app.
Here are ten tips to consider while developing your mobile app for your business.
1. Do an in-depth Market research and Concept proofing
Concept proofing aims to find out whether your app idea has been implemented. It would not be of use to develop an app that already exists. This consideration is important when you are coming up with an application idea to solve an existing problem. As for business and custom apps, there is a need for deep market research.
The importance of doing deep research while doing your mobile app development is to get an insight into your market and achieve a competitive advantage. Here you will be answering questions such as:
- Who are your competitors and what are their strategies, functionalities, and features?
- What are the current and expected market trends?
- What are consumer demands, interests, and preferences?
You will find your answers in consumer reviews, forums, surveys, user testing, and using your competitors’ app.
2. Determine your budget and resources
Your budget fuels the mobile app development project and determines how far you can go. On the other hand, the scope and complexity of your project determine the cost and resources you need. If you are looking to hire a developer, then you’ll have to allocate enough time and money. If you intend to update your app content and features, then you should include maintenance and marketing in your budget.
3. Know and understand your target market
In your efforts to solve people’s problems, not everyone will accept our ideas but some will value them – the target audience. It is important to design and optimize your app with your user base in mind. Knowing and understanding your target market requires that you do a demographic and behavioral study. This consideration is crucial for your marketing plan.
4. Decide on the operating system or Mobile app platform
According to StatCounter, Android and iOS are the most popular operating systems worldwide. When it comes to mobile app platforms, there are three options: Native, Hybrid, and Web apps. It is recommendable that you try and master one platform at a time.
A native app will run on either Android or iOS platforms, while a hybrid or cross-platform app can be used in both Android and iOS devices. On the other hand, a web app has instant play and can be accessed through specified browsers.
Your choice of mobile app platform will depend on your target market, budget, quality of user experience, the complexity of app features, location, and available time. The basic idea is to get more coverage and access to multiple numbers of users.
5. Design considerations
The design of your mobile app also plays a major role in the development process. Here you will come across jargon such as UI/UX design, responsive design, back-end or front-end design, and intuitive design. The main idea is to create an app that is simple and user-friendly.
Besides the technical features, you can focus on the app inputs such as color scheme, fonts, screen size, navigation, quality, efficiency, simplicity, and accessibility. Declutter your app idea and ensure that there are no distractions on your interface, especially in your content.
6. Determine your business model and Monetization Options
If you intend to generate revenue from your mobile app, then you should consider the available monetization models: Premium apps, Freemium (Free + Premium), Paywalls, Sponsorship apps, In-app Purchases, and In-app Advertising.
If you are planning to allow your users to make payment through your app, then you should consider integrating payment gateways into your design. For a paid app, you will have to come up with a good pricing strategy.
7. Testing and analytics
Testing often and in every stage of your development process provides the information you need on the status of the application. Through analytics, you will get insights that can be useful in enhancing the performance of the Mobile app development process.
8. Plan for Security and Privacy
Most app users value the information they provide to people they can trust. By using your app, they trust you’ll ensure that their sensitive personal data remains safe and private. Don’t forget to indicate the type of information you will be collecting in your privacy policy and restriction to third-party integrations.
9. Marketing strategy
It is important to develop your mobile app with a marketing strategy in mind. Since launching your product on the app store does not guarantee multiple downloads, hence the need for third-party integration and SEO. Try and avoid pop up ads and push notifications, they are annoying to most users.
10. Choosing your Mobile app developer
Not a programmer or a coder? The world of mobile app development gives you two options: learning programming languages from scratch or hiring a mobile app developer. Ensure that you hire a top mobile app development company or agency, one that understands your project and needs.
About 5280 Software LLC
5280 Software LLC, located in Denver, Colorado is one of the leading premier software development companies in the US. Our clients over the year have ranged from small to medium sized business, startups, and even enterprise level clients such as RingCentral. We have developed custom solutions for clients here in Colorado, across the USA, Canada, and Europe. Our team of expert developers deliver flawless ios iphone mobile apps, android mobile apps, websites, and custom software. We can build web apps, cross platform (hybrid) apps, or native apps coded in swift or java for your company.
Our agency offers custom high-quality solutions that integrate with your existing platforms. We have the tools required for creating and programming iot solutions as well. If you need help with achieving higher search engine placement, contact us today to learn how we can create and customize a Search Engine Optimization campaign for you.
All projects are based off a clearly defined scope of work. If you need assistance with preparing your scope of work, we offer scope creation services. If you decide to work with us, the cost of this scope creation is applied to your project price. All projects include a development contract with a clearly defined cost, development timeline, payment schedule, and deliverables.
5280 Software LLC is here for entire project life cycle, including post launch support and future updates. We harness innovative technologies and programming languages to deliver solutions to solve complex problems and optimize your business process. Our exceptional, dedicated staff has the expertise to deliver powerful, cutting edge solutions to our clients. From concept to inception we are here for you! 5280 Software LLC will deliver stunning mockups and sketch wireframes for client approval before the development stage begins.
With our knowledge and expertise, we can answer your questions and deliver a solution prefect for your business. We have helped publish many different types of apps for businesses and individuals around the world! If you are just getting started, we can guide you in the steps to build your application and can even recommend some sources for investors. When your app starts to scale, we can assist with updates and pre-launch and post launch marketing consulting. With the proper planning, your app venture can be successful. After your app is launched, we can reduce the time spent learning about analytics by teaching you how to view the metrics of your app’s performance.
If you have an idea you would like to discuss, feel free to email us your full name or company name and we will send you a signed NDA. 5280 Software LLC provides a signed NDA to all of our clients to safeguard any information they may share with us during the discovery phase. Once an NDA is in place, feel free to fill out our mobile app development questionnaire and then book a call to discuss your project. If you are ready to start the process to develop your product, we are here to assist! Don’t put all your eggs in one basket with offshore or nearshore teams, reach out to the best onshore development team: 5280 Software LLC. We have the best assets and dedicated project management with competitive pricing. Let us turn your idea into reality!
