In marketing, you have up to five minutes to convince someone to buy your product or services. You can go the TV commercials route, 30 seconds, or the magazine ads way which takes at most four seconds. With a good App Store Preview, you can convince app users in less than 30 seconds to download your app.
App stores have evolved, they are offering multiple ways for app developers to market their digital product. For some apps, the app title or the presentation is just enough to make an interested party click the install button. For better results, you have to try multiple ways to make your app more attractive and one of them is by developing an App Preview.
App Preview
App users have outgrown the use of screenshots as decision-makers, they now rely on preview videos to gauge the value of mobile applications. If you wish to use this new trend then you will need to develop an app preview for your digital product.
An App Preview is a powerful user conversion tool if done in the right way. They are small videos ranging from 15 to 60 seconds. Mobile users would like to see how your app works before they can use it to solve their problems. They rely on your app previews to familiarize themselves with unique features and functions in your new app. It should reflect the look and feel of the actual app experience.
Therefore, you need to give your potential customers a reason to commit to download and install your app. Your app preview must go beyond communication what your app does, in the end, it should convert. It should be developed in such a way that it captures the viewer’s emotions, convey value, and demonstrate how the app works.
A basic app preview should accomplish three things:
- Introduce your app brand
- Demonstrate how the app works – User Interface
- Explain how the app adds value – primary features and functionalities
Creating an App preview can be a daunting process but the results are much more rewarding. If you are developing an iOS app, then you should know that your preview needs to be between 15 and 30 seconds for it to appear on the Apple store. On the other hand, we have seen Android app previews of up to 60 seconds long. Apple store allows you up to three app preview videos, mostly to break the language barrier.
An app preview can be developed as a cohesive story and it should comprise of the following steps:
- Identifying Core Value Propositions
Mobile device users may want to know why your app is the best solution to their problems. You need to outline your main value propositions. These are the most important, engaging, and easy to understand values that can be drawn from the user interface.
- Visual Representation
Value and uniqueness can be demonstrated by how your core features and special functions address various issues. Align your value propositions to your core features to develop visual representations on what you want the users to see. The message that you wish to communicate about your app should be captured in a picture or small video.
- Structuring the App Story
Here you will need to determine how your visual representations of the value you wish to communicate will be mapped to make sense. The concepts you developed should all fall within the time frame. Therefore, you can use diagrams and models to map your items to achieve a structural outline. At this point, you can allocate time to each value representative.
- Writing A Screenplay or Script
When you are done with the outline, you can add more details to it by writing it as a traditional screenplay or script. You can use tools such as Audio Visual (AV) to write a script that captures what you want your audience to see and hear. Your script should be able to show the transition from one value to another.
How to Improve and Optimize Your App Preview
1. Learn from Other Developers
The best way to find inspiration is by learning how popular apps achieve their App Preview goals. You will learn how to use art style, color schemes, and other forms of graphics.
2. Use Visual Elements
Some developers use relevant visual elements to support the app story. You can use themes that reflect the feel of the app. You can add the visual in certain areas of your app preview such as the backgrounds, text, and app video footage. Font, color gradient, and style frames are crucial visual elements in designing app previews.
3. Get Inspiration from Your App Brand
Take inspiration from your app brand when developing an app preview. Maybe make the color gradient and font of your app preview similar to that of your brand. To prevent any form of confusion, try as much as possible to apply the look and feel of the app in your video.
4. Design for Silence
If you are dealing with the iOS audience, then it is essential to design for silence because the App Store’s auto-play function will mute your App Preview.
5. Add a Soundtrack
Adding music to your App Preview is a great way to sell your app story. This option works best if you have a good selection of music, something that everyone can listen to.
6. Follow Apple Store Rules
You need to abide by the rules and standards for your app preview to appear. If they say that you have to have legal rights for the music you use, then you should learn to use unique content. The simple and basic instructions given are aimed to help you get the best results. Therefore, it is essential to follow Apple store guidelines when designing your app preview.
Conclusion
Your App Preview is a demonstration of your app experience and not an advertisement for your products and services. Following what we have shared in this resource should help you develop an app preview that moves and also makes it stand out.
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