Are you wondering whether to enable comments on your blog? There are many debates and arguments among bloggers for or against allowing users to post comments. You will be surprised to find that leaders in the blogging industry do not have a clear and firm stance on this issue. Many digital marketing strategies include the ability to post comments while others do not. 5280 Software LLC, a premier web development Denver firm, can help you with marketing strategy services. Here are some pros and cons of WordPress blog post comments that you can use to decide whether to add this functionality or rule it out.
Pros
In this section, you will be dealing with arguments from bloggers that believe that a blog is a two-way communication platform. These are authors that support the idea that community-building is a result of having a comment section. A company website user experience may be helped with comments enabled. For example, an interior design company that has articles on projects and design trends may want to hear what their readers think about their posts.
1. User Interaction and Feedback
Having a comment section on your blog provides an opportunity to get feedback on your blog post. Attracting many comments on your blog posts is a clear indication that your content is engaging, thought-provoking, and interesting to read. If you are outsourcing your content writing, the content quality should be key for a comprehensive digital marketing agency. This also applies to content provided for email marketing services.
The best thing about getting feedback is that you can use the data to refine how you present your content. If you intend to get your content to the right audience online, then the user feedback should help you tweak your text and make adjustments to your writing style. Most bloggers have managed to improve their traffic much faster with help from the comments section. A comprehensive digital marketing agency can help you formulate a plan to increase traffic. A digital product development company can help as well.
Some bloggers believe that the comments section is the best place for them to interact with their readers. User interaction provides relevant demographic information about your audience. It is a great opportunity to know them on a personal level. As your comments increase, you gain more visitors which contributes to the growth of your readership volume. This type of feedback can be useful for many organizations, especially for a digital product development company.
Bloggers who wish to learn from their audience will appreciate the input of their customers on a particular topic. This is common with bloggers that hold a leadership position in a particular industry and wish to get a different angle of thought. Our Denver web designers hold this type of leadership position. We are hands down the best offering Denver web design services.
With user interaction and feedback in mind, you will find that there is no better way to solidify your blog audience than to let them interact with you. Most consider it as a way to deepen the relationship between readers and content developers. It is one of the techniques that bloggers use to reduce their bounce rate and generate more leads. Hiring a top web development firm like 5280 Software LLC can help you create the best website and blog.
2. User-generated content
The best thing about a comment section is that it is an extension of your content. The more you engage your audience the more content you generate on your page. Most bloggers see an extensive comments section as a means to get better Search Engine rankings for having more keywords. Another thing to consider is if you allow blog posts to be shared to social media directly from your website which helps cross-channel marketing strategies. You can also use email marketing services to share your blog content.
Some studies show that comments as a form of additional content can influence your blog traffic. According to the 2021 SEO rules, you need a minimum of 300 words to be ranked. Many other web designers believe that the ideal blog post length should range from between 1600 to 2400 words. If you are running short on words, then you can use the comment section to boost your word count. An in-house digital marketing manager or freelance consultant can advise you on this.
It is important to know Google ranks content from user comments lower than your blog text – 15 % of the overall search engine traffic. A comprehensive digital marketing agency can help you hone your cross-channel marketing strategies.
Cons
Here you will be dealing with a group of bloggers and other web design companies that believe content alone defines a blog post and any reactions from the readers are not necessary. As a top web design company, we fall in with this belief.
1. Time-consuming and waste of effort.
Running a blog on your own can be time-consuming because you have to reply to multiple comments. In situations that readers need more clarification, you tend to get into lengthy and more detailed dialogues that prevent you from working on another post. If you are to respond to all responses in your comment section, then you will need more spare time to go through the whole lot. This task can really eat up you monthly web design budget having to pay professional web designers.
2. Response not relevant to the blog post
Most WordPress bloggers have reported having too much spam in their comment sections. Therefore, it requires comment moderation, an exercise that consumes time and effort. This task may consume a lot of time from your web design team. If you don’t have an internal team, you may have to outsource website design services for this task.
3. Questions your Authority
Most bloggers have worked hard to build their audience and they would not entertain the thought of a comment that would question their authority in a particular topic or field of thought. The artistic vision of the content creator becomes vague when the audience attempts to influence the ideas of the author. Denver web designers such as 5280 Software LLC agree on this point.
Allowing visitors to voice their opinions on a particular subject or piece of content attracts some unfriendly and nonconstructive criticism. Removing such comments can be a daunting task for your web design team. Paying an outside company can really eat up your monthly web design budget.
Conclusion
Determining whether to allow users to make comments on your WordPress blog post is a personal decision. Based on your personal preferences and thoughts, and the advantages and disadvantages shared above, you can now make the right judgment. You can also consult with a digital marketing company or performance marketing company for guidance.
Generally, it depends on the type of blog, some are designed for educational purposes, while others have the idea of community-building. Most website development Denver agencies leave this decision to the blog owner. You can also ask for advice from a digital product development company if you are not sure.
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